DAY 01EXHIBIT A
The 13th Plugin
A tangled mass of integrations. When adding one more seemed reasonable.
THE HOOK
“Drowning in tech debt? You aren't building a stack — you're curating a mess.”
CASE STUDY · CORE DNA · FEB 2026
ROBOT HANDS · HUMAN BRAIN
A 90-day B2B SaaS campaign
The Museum of
Critical Failures.
Most digital organizations aren't running modern platforms — they're maintaining exhibits of past decisions that no longer serve them. So we built them a museum.
CLIENT
Core dna
FORMAT
Multi-channel · 90 days
AUDIENCE
CMOs · CTOs · CIOs
MADE WITH
AI hands · human brain
Welcome to the Museum of Critical Failures — your AI-generated docent will see you now.
THE BIG IDEA
Reframe tech debt as a curated collection nobody meant to start.
Recognition before explanation. Instead of arguing about plugins, vendor sprawl, and patch-and-pray architecture, we put them behind glass — let buyers feel seen, then offer them the exit.
Walk the
exhibits.
Three flagship LinkedIn drops that opened the doors. Scroll through the museum the way the audience did.
DAY 03EXHIBIT B
The Temporary Fix
A masterclass in 'making it work for now.' Duct tape as architecture — a testament to solutions never meant to last.
THE HOOK
“Technical debt is just a temporary fix that never left.”
DAY 05EXHIBIT C
The 404 Error
The most expensive piece of art in your company. A gilded monument to broken links and missing pages — where data loss became a masterpiece.
THE HOOK
“Is your customer journey an art gallery of dead ends?”
DAY 09 · THE GRAND EXIT
Tomorrow, the museum closes.
Reality is open.
A native LinkedIn video reveals the docent walking buyers out of the museum and into the new operating model — unified orchestration, native commerce + content, zero plugins.
0
PLUGINS REQUIRED
1
UNIFIED PLATFORM
100%
REALITY
THE 90-DAY ARC
Three acts.
One narrative universe.
MONTH 1
The Grand Opening
Exhibits drop on a calendar. Tangled wires, duct-taped dashboards, gilded 404s. Recognition first — explanation later.
MONTH 2
Guest Curators
Real customers — Standard Process, YMCA, ClarkRubber, Vzug — share their Escape Stories. Before vs. after, no testimonial-speak.
MONTH 3
The Cost of Silence
A new wing opens for the failures everyone stopped noticing: forgotten APIs, manual data entry frozen into ritual.
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